Online and bricks and mortar thrift stores are seeing a welcome surge in the uptake of second-hand clothing for children, a report has found.
Why fork out top-end prices for new children’s clothes, which they’ll outgrow in just a couple of months, when online retailers and thrift stores can offer comparable quality at a fraction of the price?
Stores around the country have seen interest in second-hand clothing rise in recent years, as parents become more savvy about where and how they outfit their little ones.
Last year, sales of children’s clothing increased by 18%, well above the average growth rate for goods sold.
Popular brands and kid’s clothing marked with high price tags when new, are of particular interest to parents, the report showed. Parents were reluctant to buy new clothing at full price, knowing that their children would soon outgrow them. Second-hand proved to be the solution they were looking for.
Second-hand is big online
Second-hand clothing has been popular in certain circles for decades, but the rise of online shopping has made access to quality, almost-new and cut-price clothing incredibly widespread.
In the past, parents - often with small children in tow - would have to spend hours trawling the racks of crowded stores for bargains. Online shopping has opened up the possibilities, and made shopping for kid’s clothes easier, safer and faster.
The study showed that pregnant women were amongst the most prolific online shoppers.
The environmentally conscious option
While cutting costs is a factor, the study revealed that a movement towards sustainability also played a role in parents choosing to buy second-hand clothing for their children.
Overconsumption in the 1990s and 2000s have had a major impact on the environment, something which parents are apparently keen to address. Clothing manufacture is a resource-heavy process, and by buying second-hand, we can all do our bit to turn down the heat on our most precious resources.