In the latest quarter, which ended 26 December, Apple Inc. sold around 74.8 million iPhones; a disappointing figure for the company, which had expected to sell 75 million iPhones in this period. Apple missed its goal by only 200,000 sales.
The last three months of 2015 was the first complete quarterly period after the launch of the newest models, iPhone 6S and 6S Plus. The accounts do, however, show a great profit of 18.4 billion dollars, which is up from the same period in the previous year. This impressive gain is due to Apple's innovative products and new editions, combined with record sales for several other of their many products. The last quarter set new records for the number of iPhones sold, alongside Apple Watches and of course the newly upgraded Apple TV.
The Chinese economy
Even though the iPhone set a new record for company sales, 2015 also saw Apple's lowest growth rate since 2007. According to Apple chief financial officer Luca Maestri, this slowdown has something to do with the Chinese economy. During the final quarter, sales grew by only 14% in China, in contrast to higher rates in recent years.
As we get closer to the March quarter, it is becoming clear that there are signs of a smoother, more even economy rather than the fast growing one we have seen of late. Just how Apple will inject dynamism into its Chinese market – time will tell, maybe we'll see some new products as the year unfolds. Until then, we can enjoy their current amazing products, and if you don't already have an Apple product, you'll be happy to know that here at Dealry - we have collected loads of classified ads from people selling second-hand Apple products. And that's how you win!